About TPG

Who We Are

The Performance Group, Inc. (TPG) is an award-winning, full-service meetings, events and incentives agency based in northern California. A woman-owned business, we deliver transformative event experiences that support your long-term business goals and objectives. We believe educated and inspired internal teams, partners and brand advocates increase your sales revenue. We create not just memorable experiences, but metamorphic ones.


Founded in 1998 by Suzanne Ashton, TPG has a full-time staff of over 45 process-driven employees, averaging 15+ years of industry experience. Our business maturity, no drama approach, budget management, communication skills, and obsessive quality control produces knock-your-socks-off program execution…every time. By the way, don’t let these disciplined qualities lead you to believe that we are not fun — cause we’re a blast and creative to boot!

What Defines Us

  • About TPG — Our Vision


    You have a clear vision of the impact you want to have on your audience. But you need help in making your vision a reality. There’s nothing random about what we do. We create programs that drive human behavior through outstanding experiences and lifelong memories.

  • About TPG — Creativity


    Our unconventional DNA as a creative agency allows us to deliver unique and memorable event experiences, all leading to improved human performance — which is the key to our success and yours. We help you build smart strategies and unparalleled events which attract, educate, incent, reward, and motivate your audiences.

  • About TPG — Purpose


    Each move we make in the design of your strategy, event, or incentive is part of a specific plan where our purpose is to bring your vision to life. Just as an artist starts with a blank canvas, TPG takes a fresh approach to the design of your program and is uniquely inspired by your business objectives.

Watch and get to know us!

Download our e-brochure to learn more about TPG and how we can make your next event, meeting or program a smashing success!